Goal: Using quantitative and qualitative data from BravoCon 2022, create an immersive experience for Bravo fans wherever they are during BravoCon 2023: IRL, digital, social, or live streaming, creating moments that show up bigger than ever before.
Creative Strategy: Leverage Bravo’s existing fanbase and co-viewing opportunities by delivering all the BravoCon tea by way of live stage immersive events, live stream experiences, making moments out of all the minutes by creating a unique digital content architecture for the far-reaching distribution across social media and the digital media landscape.
Campaign Results, in brief:
27,000 Bravo attended IRL, over the 3 day event.
2.42 billion social impressions.
250 million social engagements.
112 million social video views.
1000+ press hits.
Made “Shoegate” happen. (#IYKYK 👠👠)
IRL Activations: BravoCon Live Stage Full Panels (YouTube, Peacock, Bravotv.com) and TheState Farm Morning Show Full length (YouTube, Peacock, Bravotv.com)
